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I enable businesses to understand user motivations and needs through people-centered research. By exploring ecosystems and analyzing diverse inputs, I help uncover the "why" behind behaviors, empowering my clients to make decisions, reframe challenges and identify new opportunities.
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Approach
My approach is based on qualitative research, ethnography, and strategic design techniques. Creativity, in its broadest sense, along with the interdisciplinary skills I have developed throughout my career, shapes my way of working.
02
Collaboration
Depending on your needs, I can join your team for the entire project duration or at specific stages, design and facilitate workshops, or assemble a multidisciplinary team from my network of experts.
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Core expertise
Qualitative Research · Ethnography · Concept Testing · Diary Studies · In-depth interviews · Facilitation · Service Design · Strategic Design · Co-creation · Product-Market Fit · Go to Market · Communication Strategy · EX Strategy · Value Proposition Definition · Local Collaboration for Global Research · Research-Based Inspirational Content for Workshops