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Augmented Reality

Augmented Reality

Scope

Scope

Research

Research

Market

Market

Spain

Spain

Fieldwork project exploring the usage of VR devices in Spain. The goal was to gain foundational knowledge, evaluate usage habits, and understand spending behaviors that might influence the target audience's decision-making. This work complemented an international study conducted for a technology company.

Fieldwork project exploring the usage of VR devices in Spain. The goal was to gain foundational knowledge, evaluate usage habits, and understand spending behaviors that might influence the target audience's decision-making. This work complemented an international study conducted for a technology company.

A girl with an augmented reality helmet
A girl with an augmented reality helmet

Research

Research

A woman with augmented reality glasses
A woman with augmented reality glasses
A woman with augmented reality glasses